An unforgettable final chapter
Turning the closing chapter of a film franchise into a shared audience experience.
The starting point.
Engage loyal fans and curious new viewers during the final installment of the franchise, while responding to audience questions around cast changes.
A story that connects.
Frame the final chapter as an emotional farewell and invite fans into the story through familiar moments, shared jokes, and participatory content.
Bringing the idea to people.
The portfolio describes audience sentiment monitoring, conversation around the “Hendra” moment, and the “Ayo Bantu Risa” TikTok filter, amplified by creators and cast members.
The portfolio summary reports 40.4M total views and 978 pieces of content. The supplied campaign screenshots show examples of the social content; views do not represent ticket sales or unique viewers.
Source: Alinea Digital Creative — Project Portfolio and campaign reporting materials. Results retain the scope of their respective reports.
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