Culture in motion
Connecting a brand with everyday culture through creator content, music, and community moments.
The starting point.
Introduce the brand to audiences beyond its existing follower base through relevant social content.
A story that connects.
Build around moments that people already enjoy: music, community gatherings, humor, and everyday creator stories.
Bringing the idea to people.
The portfolio describes social amplification through clipper accounts, creator collaborations, and brand ambassador Ari Lesmana. Content connects lifestyle moments with the brand, supported by keyword-led discovery.
The supplied TikTok snapshot reports 15.8M total views across 261 videos, with an average of 60.7K views per video. A separate social-listening panel reports 6.9M social media reach; these measurements have different scopes and are not added together.
Source: Alinea Digital Creative — Project Portfolio and campaign reporting materials. Results retain the scope of their respective reports.
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