#SefleksibelItu
Making financial flexibility part of everyday conversation through an unexpected sense of humor.
The starting point.
Communicate flexible payment options, tenors, and merchants in a way that is easy to understand and worth sharing.
A story that connects.
Turn flexibility into a memorable visual metaphor: veteran comedian Haji Bolot taking a yoga class. The unexpected contrast provides a lighthearted entry point into a financial-services message.
Bringing the idea to people.
The portfolio describes distribution through 25 influencers on Twitter and Instagram, including 30 tweets, 10 Instagram Stories, and 12 feed posts. Humor, memes, and audience responses extend the conversation.
The supplied monitoring report lists 3.9K mentions, 5.5M reach, 93M impressions, and 3.3K unique authors. Figures are shown within their original reporting context; separate dashboard totals are not combined.
Source: Alinea Digital Creative — Project Portfolio and campaign reporting materials. Results retain the scope of their respective reports.
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