#LihatDuniaLagi
Reawakening the desire to explore through destination stories and digital conversations.
The starting point.
Reignite interest in travel by introducing the appeal of Likupang to a broader audience.
A story that connects.
Tell the destination story through photos, videos, and conversations, with a local approach that brings its people and places into the narrative.
Bringing the idea to people.
The campaign approach combines influencer activation, varied content formats, and cross-platform distribution. Twitter helps spark conversation, while Instagram and TikTok extend the story through visual, lifestyle-led content.
The portfolio reports a number-one Twitter Indonesia trending position and tens of millions of impressions. The supplied dashboard documents campaign visibility and conversation activity.
Source: Alinea Digital Creative — Project Portfolio and campaign reporting materials. Results retain the scope of their respective reports.
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